planlogic design co.

PROJECT: Blue Bear American Tavern – Brand Development

The idea for Blue Bear Tavern grew out of the partners’ intuition that the Philadelphia restaurant scene needed something to fill the gap between an old-fashioned pub and a high-end steakhouse and lounge. The idea for a comfortable place to hang your hat, enjoy friendly service, delicious and well –priced food with quality beverages for exceptional prices begat the final vision of a modern day tavern, filled with now ledge able staff who remember your name, share with you new and exciting daily additions to the menus and provides guests with a familiar and aesthetically pleasing place to visit time and time again. “Adding to the strength of the new exterior, great effort was made to ensure that the color scheme worked hand in hand with the “Blue Bear” image and branding.” - Architect John Weckerly