PROJECT: Under Armour - e-commerence website
Collaborated within the innovative e-commerce department to focus on the creative editorial assets of the Under Armour brand on UA.com and increase traffic to key product detail pages. Built crawable site refresh content, grew SEO search ranking using custom CMS and developed website for mobile experience. Produced affiliate marketing drivers and intiatives for NFL, MLB, NBA, NCAA athletes and UA Wounded Warrior Project®.
Under Armour's mission is to provide the world with technically advanced products engineered with our superior fabric construction, exclusive moisture management, and proven innovation. Every Under Armour product is doing something for you; it's making you better.